ABOUT US

Property Direct Project Marketing has a decade long reputation of consultancy excellence with South East Queensland developers.

As project marketers, the team has expanded and diversified to suit market trends and our developers needs to ultimately be accountable for more than just the ultimate sell out of a project. Fully licensed and PAMDA compliant, Property Direct opened its doors in late 1997 to specialise in medium to large ‘off the plan’ residential developments. Since opening in December 1997, Property Direct has experienced a decade of sales growth of almost 100% per year, while keeping its original employees, developers, and importantly its integrity in the property marketplace.

During 2002, 2003, and 2004 Property Direct Project Marketing sold over $500,000,000 in local properties, of which over 95% were ‘off the plan’ apartment sales. The company’s sales growth was recognised in the BRW Fast 100 list with a ranking of 11th place in 2002, 9th place in 2003 and in 2004 a ranking within the top 100.

To achieve such consistent sales across a mixed and often difficult local market is testament to Property Direct's understanding of the local markets and the ability to put together comprehensive selling and marketing strategies that work. The team’s project experience, from the Contract Managers, Projects Sales Managers to the Coldwell Banker Property Direct salespeople is simply unrivalled.

We have extensive experience in the following:

• Branding the development to appeal to the correct market demographic.
• Size pointing and price pointing apartments at design / feasibility stage.
• Networking with a team of experienced and successful consultants.
• Professionally resourced Sales Contract Managers.
• Creating professional advertising campaigns that work.
• Committing dedicated licensed sales professionals for the life span of each project.
• Networking with and farming outside agents for project sales.
• Managing the future resales (and values) after the original sale has been made.
• Managing the purchaser’s residential finance through in-house Realbanc.
• Open lines of honest and informative communication with our developers.
• Working to agreed sales and costing budgets.
• A corporate culture of integrity, pride and unparalleled commitment.
• Identifying and articulating the marketable points of difference for your project.
• Financing the sale should it be needed.
• Managing the future resale.